Nutshell has a clear approach to projects. If creative is our engine then knowledge is our fuel; this comes in varying forms, an in-depth client brief, email, phone call or back of a notepad (yes this still happens). In some cases we will undertake a full value proposition in order to fully understand a business and its products and services from the customers point of view.
When we have cracked this part we move on to considering all the key project components; tasks, challenges, desired outcomes, audience behaviour, messages, budget. This informs what success looks like and from here we develop strategies to connect with the audience, starting conversations with rich and meaningful content all served up across traditional and seamless digital touch points. We are as focussed on results as you are so rest assured we have mechanisms in place to measure activity and performance.