150 UK Social Media Days: 2022 Taking part in National and International social media awareness days allows you or your brand to be a part of a trending, wider conversation simply by using the relevant hashtag or mentioning the appropriate keywords. This doesn’t...
blog & babble
Grab a cuppa, lean back into your ergonomic chair and have a read through our tips, insights, guides and opinions on the things we love from the creative world!
A Good Direct Mail Harvest
Seeding thoughts for a good Direct Mail harvest. With every Spring comes a fresh crop of plant catalogues through your letterbox. And, in truth, I fall for it every year, bewitched by the promise of a glorious riot of floral blooms and trug full of ripe, tasty...
What’s the Price of Loyalty?
I got my car insurance renewal last month and it was higher than the previous year. So, I did what we’re all actively encouraged to do; I used comparison sites to ‘go and compare’ what else was out there. The results revealed my incumbent insurer was offering an...
Look for the pain, look for the gain
We are often fed on a TV diet of How to Lose Weight Well, mailings of gym memberships and ‘miracle’ weight loss solutions, I have sickening ennui of the whole business of ‘no pain, no gain'. But crucially, that’s the point, because some of these peddlers of...
Uniting church communities; a case study on The Churches Conservation Trust
National charity, The Churches Conservation Trust, has saved over 350 churches from falling into disrepair. Without donations, and the support of over 1750 volunteers, many of these irreplaceable examples of architecture, archaeology and art would have disappeared....
The perfect diet for gaining pounds: a case study on Natural Animal Nutrition
When the owner of Northants-based Natural Animal Nutrition (NAN) made healthier changes to her own diet, she was inspired to investigate what she fed her dogs, which proved the catalyst for launching a dog food business. After much research, and her own experience of...
Maintaining the perfect blend
Costa Coffee has over 3,800 coffee shops in 32 countries. Its Essex based Roastery is one of Europe’s largest, producing 45,000 tonnes of coffee a year. And for 10 consecutive years, this 50 year-old brand has been voted the Nation’s favourite coffee shop....
Sounds good on paper
Direct mail’s importance and impact grew during Covid. It’s no surprise then that 41%* of businesses plan to increase spend on ad mail this year. Gotta Love Paper®! Mail remains important because people, even with Boris’s roadmap out of lockdown, are still largely...
Top 10 creative tips for employee engagement
Gallagher recently released its annual ‘State of the Sector’ survey on what’s trending in internal comms (IC) and employee engagement. It understandably reported that 2020 had been a year like no other and chose to position its findings more as a guide to navigating...
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