Reimagining the brand

Earlswood is the UK’s most trusted matting specialist; with expert knowledge going back 20 years within the Equestrian, Agricultural and Industrial sectors. So, they needed a brand that reflected just that.

The reimagined Earlswood brand feels premium and trustworthy. This has been achieved with a classy new logo, a rich and contrasting colour pallete, a modern and bold font pairing and natural and authentic photography.

Being consistent across multiple channels is how we’ve created real impact and recognisability, ultimately elevating the brand.

Also joining the herd was a group of sub-brands which also needed to look and feel a part of the family. To tie these all together we chose to share Earlswood’s brand font and style with each sub-brand logo supported with ‘by Earlswood’ text to reiterate the hierarchy and their relationship to the overarching Earlswood brand.