Marketing Events You Should Know About

Marketing Events You Should Know About

Unless you’ve been living under a rock for the past three years, you’ll know why 2022 has been a huge year for events – and we’re not talking Glasto. This year began with the end of all COVID -19 restrictions in the UK, and many other countries soon followed...
Why Brand Identity is Important

Why Brand Identity is Important

When trying to attract new customers, it can be easy to forget that you aren’t just marketing your product or services to them, you’ve got to sell the whole brand. And when we say brand, we don’t just mean your logo.  Of course, the way your company name looks...
A Good Direct Mail Harvest

A Good Direct Mail Harvest

Seeding thoughts for a good Direct Mail harvest. With every Spring comes a fresh crop of plant catalogues through your letterbox. And, in truth, I fall for it every year, bewitched by the promise of a glorious riot of floral blooms and trug full of ripe, tasty...
What’s the Price of Loyalty?

What’s the Price of Loyalty?

I got my car insurance renewal last month and it was higher than the previous year. So, I did what we’re all actively encouraged to do; I used comparison sites to ‘go and compare’ what else was out there. The results revealed my incumbent insurer was offering an...
Look for the pain, look for the gain

Look for the pain, look for the gain

We are often fed on a TV diet of How to Lose Weight Well, mailings of gym memberships and ‘miracle’ weight loss solutions, I have sickening ennui of the whole business of ‘no pain, no gain’. But crucially, that’s the point, because some of these peddlers of...