Marketing Events You Should Know About

Marketing Events You Should Know About

Unless you’ve been living under a rock for the past three years, you’ll know why 2022 has been a huge year for events – and we’re not talking Glasto. This year began with the end of all COVID -19 restrictions in the UK, and many other countries soon followed...
Marketing in the Metaverse

Marketing in the Metaverse

Experts argue that there is huge advertising potential in the Metaverse, and some even believe that we are hurtling towards a world where it is the primary way to advertise. An Adweek article written by Allison Ferenci, co-founder and CEO of Camera IQ a platform for...
Social Media Awareness Days

Social Media Awareness Days

150 UK Social Media Days: 2022 Taking part in National and International social media awareness days allows you or your brand to be a part of a trending, wider conversation simply by using the relevant hashtag or mentioning the appropriate keywords. This doesn’t...
A Good Direct Mail Harvest

A Good Direct Mail Harvest

Seeding thoughts for a good Direct Mail harvest. With every Spring comes a fresh crop of plant catalogues through your letterbox. And, in truth, I fall for it every year, bewitched by the promise of a glorious riot of floral blooms and trug full of ripe, tasty...
What’s the Price of Loyalty?

What’s the Price of Loyalty?

I got my car insurance renewal last month and it was higher than the previous year. So, I did what we’re all actively encouraged to do; I used comparison sites to ‘go and compare’ what else was out there. The results revealed my incumbent insurer was offering an...
Look for the pain, look for the gain

Look for the pain, look for the gain

We are often fed on a TV diet of How to Lose Weight Well, mailings of gym memberships and ‘miracle’ weight loss solutions, I have sickening ennui of the whole business of ‘no pain, no gain’. But crucially, that’s the point, because some of these peddlers of...